Derek Hughes
Mar 21, 2023

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Some great stuff here Ted - well researched.

In my experience of leading change learning to speak to people's emotions is key.

My best tactics are to:

*find the positive feeling in the change

*speak to people's identity ('this department does whatever it takes to serve our customers')

*use positive role models (talk about people they admire who have embraced the change

Using logic & reason is so ineffective

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Derek Hughes
Derek Hughes

Written by Derek Hughes

I'm an old bloke with zero writing experience. In 18 months, I built a $35k writing business. Get my free 5-step system: https://www.derekhughes.biz/

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